AFAIK this is new:
At boarding for BE TATL at CDG today, I was given postcard sized piece of thick high-quality paper printed on one side with " you are the reason we keep climbing." in all caps with a black and white photo of a plane similar to the "keep climbing" TV ads. The card was printed with the text in blue and had a DL red widget in the lower left corner. The GA handed me the card after scanning my boarding pass. I didn't think to notice whether everyone was getting the card.
The rest of the text said "On behalf of Delta employees worldwide, thank you for flying with us. We value your business and look forward to serving you again in the future. Have a great flight." No French translation and I didn't notice a French version of the card.
At boarding for BE TATL at CDG today, I was given postcard sized piece of thick high-quality paper printed on one side with " you are the reason we keep climbing." in all caps with a black and white photo of a plane similar to the "keep climbing" TV ads. The card was printed with the text in blue and had a DL red widget in the lower left corner. The GA handed me the card after scanning my boarding pass. I didn't think to notice whether everyone was getting the card.
The rest of the text said "On behalf of Delta employees worldwide, thank you for flying with us. We value your business and look forward to serving you again in the future. Have a great flight." No French translation and I didn't notice a French version of the card.