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Loyalty with CX - pays off

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Took a flight from HK to CTU yesterday and was taken by surprise. Was greeted at the boarding gate in Hong Kong by someone from Marco Polo introducing herself and thanking me for my loyalty & she offered me some bookable upgrades for my loyalty. She followed up later on with this email:

Great pleasure to meet you this morning at boarding gate before you start your day trip to Chengdu.
We are honor with your support since 1999 and having flown over X.X million miles with us.
As mentioned, we would like to present 04 bookable upgrades for Mr XXXX as additional courtesy.
I have asked my team to speed up the bookable upgrade issuance process and assist with the application.
Please allow them some moment and they will return to you in the soonest time.


I was truly surprised by this gesture and it really made me feel special. Loyalty does pay off it seems (I have been diamond continuously since 2001). Now only if they would bring back some kind of Lifetime status...

Very pleasant surprise indeed.

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